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Home→The Westburn Dictionary of Marketing→O→organizational learning

organizational learning

Definition:
The acquisition of new skills and competencies be members of an organization which increase and enhance its ability to compete effectively. Widely regarded as a major source of SUSTAINABLE COMPETITIVE ADVANTAGE.

Cross-References:
[sustainable competitive advantage (SCA)]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].