Oracle
Definition:
ITV's TELETEXT service, which carries ADVERTISEMENTS. The cost of a national full-page advertisement per week is around £4,500. Viewing figures are estimated at around 5 million, and ads can be interleaved between pages of editorial.
Cross-References:
[teletext]
[teletext]
[advertisement, advert, ad]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Gerald Michaluk], [1998].