opportunity analysis
Definition:
One of the four dimensions of the SWOT ANALYSIS, intended to identify and describe opportunities available to the firm in relation to its existing skills and resources or those which it could reasonably expect to acquire.
Cross-References:
[SWOT analysis]
Links:
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].