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Home→The Westburn Dictionary of Marketing→O→opinion polls

opinion polls

Definition:
A survey designed to measure opinions on the subject of the survey. While the opinions to be measured may relate to any topic, their use in connection with public opinion on political issues has resulted in most people regarding the term 'opinion poll' as synonymous with 'political opinion poll'.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].