opinion leaders (industrial)
Definition:
People who are referred to by members of their own organization (or members of other organizations) for opinions or advice prior to the purchase of an industrial product or service.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen T. Parkinson], [1998].