operations planning
Definition:
The planning undertaken to achieve short-term (say, from one month to two years) objectives, as against strategic planning undertaken to achieve longer-term objectives.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].