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Home→The Westburn Dictionary of Marketing→O→open-to-buy (OTB)

open-to-buy (OTB)

Definition:
An indication of purchasing readiness. The term may be used (a) qualitatively, to denote willingness to purchase and the readiness of buyers to receive selling propositions; (b) quantitatively, to denote the volume of PRODUCT or material for which the buyer is soliciting offers.

Cross-References:
[product]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Ken N. Bernard], [1998].