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Home→The Westburn Dictionary of Marketing→O→open-ended question

open-ended question

Definition:
A type of question that has no suggested answers, as opposed to the case with a CLOSED QUESTION. The RESPONDENT is given the opportunity to phrase his answer in his own words. Interviewers are expected to record answers verbatim.

Cross-References:
[closed question] [respondent]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Alan M. Wilson], [1998].