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Home→The Westburn Dictionary of Marketing→O→open dating

open dating

Definition:
A method of publishing on the product in an uncoded form and so 'open' to the public the latest date by which it should be sold. See BEST-BEFORE DATE and USE-BY DATE.

Cross-References:
[use-by date] [best-before date]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].