Westburn Publishing

one-tailed test

Definition:
An inferential statistic test where the direction of effect is taken into account: in the contrasting TWO-TAILED TEST one asks whether a sample is different (either bigger or smaller) from the POPULATION', in a one-tailed test one asks whether the sample is bigger or smaller - but not both at the same time!

Cross-References:
[two-tailed test]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].