one-stop shopping
Definition:
The provision of a full range of foodstuffs, cleaning materials and other frequently purchased household goods within a single outlet, so that shoppers can satisfy all their regular purchasing needs without having to visit or stop at a variety of outlets.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].