Westburn Publishing

one-sided question

Definition:
A type of biased question design where only one of the two alternatives in a dichotomy is illustrated. For example: 'Do you think car engines should be prevented from destroying the atmosphere?' provides no information on the implied alternative.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].