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Home→The Westburn Dictionary of Marketing→O→One Minute Management

One Minute Management

Definition:
A technique of management introduced by Kenneth Blanchard and Spencer Johnson in their book The One Minute Manager (London: Fontana, 1983). The technique is based on setting a goal on one sheet of paper, which can be read in one minute. If the team achieves the goal, they are given one minute's praise, and if not, they are given a one minute reprimand. Follow-on books include One Minute Selling and Putting the One Minute Manager to Work.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Gerald Michaluk], [1998].