on pack
Definition:
The SALES PROMOTION term referring to the location of a premium or offer of a premium given with the PRODUCT. It is also known as 'in pack' or 'near pack'.
Cross-References:
[product]
[sales promotion]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Gerald Michaluk], [1998].