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Home→The Westburn Dictionary of Marketing→O→odd-even pricing

odd-even pricing

Definition:
The practice of setting prices to end in certain numbers in the belief that this will have a desirable persuasive effect. In some product ranges it is believed that the numbers five and nine indicate lower prices while in other product ranges even pricing is more popular, in order to avoid change-giving.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].