occasion segmentation
Definition:
SEGMENTATION using the occasion prompting purchase or use as the basis for sub-dividing the market.
Cross-References:
[market segmentation]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].