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O
objective
objective and task method
observation technique
obsolescence
occasion segmentation
odd-even pricing
Office of Fair Trading
off-peak
off-price labels
Ogilvy, David
oligopoly
oligopsony
omnibus survey
on pack
One Minute Management
One Minute Selling
one-sided question
one-stop shopping
one-tailed test
one-way table
on-line computer shopping
on-line database
on-line real time
open account
open dating
open markets
open-ended question
open-to-buy (OTB)
operant conditioning
operating statement
operations planning
opinion
opinion leaders (industrial)
opinion leadership
opinion polls
opportunities-to-see (OTS).
opportunity analysis
opportunity and threat analysis
opportunity cost
optical character recognition (OCRA)
optical disc
option
Oracle
ordinal scales
Organization of Petroleum Exporting Countries (OPEC)
organizational behaviour
organizational buyer behaviour
organizational climate
organizational learning
organizational marketing
organizational structure
original equipment manufacturer (OEM)
OSCAR
Osgood scales
OTB
other-directed
outdoor
outdoor advertising
Outdoor Advertising Council
Outdoor Site Classification and Audience Research (OSCAR)
over positioning
overseas marketing research
own label
O