norms
Definition:
Rules of behaviour adopted by a society which determine what is acceptable or unacceptable within that society.
Cross-References:
[mores]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].