nonsampling error
Definition:
Errors that are not due to SAMPLING: these can include errors of question design, coding, statistics and interpretation of the results, and also errors from interviewers.
Cross-References:
[sampling]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].