non-store retailing
Definition:
Any form of retailing e.g. DIRECT MAIL, where the buyer purchases without visiting a store.
Cross-References:
[direct mail]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].