• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→N→non-probability sampling

non-probability sampling

Definition:
Methods of SAMPLING which do not involve a non-zero probability for each member of the POPULATION. Some stage of selection usually involves judgement, rather than random selection. QUOTA SAMPLING is a non-probability sampling method.

Cross-References:
[sampling] [quota sampling]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].