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Nielsen

Definition:
Nielsen is the global authority in providing marketing and decision support solutions to the fast-moving consumer goods industry. As a strategic partner with the world's top companies Nielsen has been the primary supplier of information-based systems and analysis for over 70 years and now has coverage in 88 countries worldwide. Nielsen is currently a company of the Dun and Bradstreet Corporation.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].