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Definition:
A MEDIA BUYER'S instruction, indicating a SPECIAL POSITION for the booked ADVERTISEMENT on the same page as specified editorial material.
Cross-References:
[advertisement, advert, ad]
[special position]
[media buyer]
[facing matter]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].