• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→N→Newspaper Publishers' Association (NPA)

Newspaper Publishers' Association (NPA)

Definition:
Trade association of the UK national daily newspapers and the one London evening paper, founded in 1906. In addition to the usual range of activities of a trade association, it also acts on behalf of the dailies in wage negotiations and industrial disputes, and is one of the trade associations which award 'recognition' to RECOGNIZED ADVERTISING AGENCIES.

Cross-References:
[recognized advertising agency]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].