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Home→The Westburn Dictionary of Marketing→N→new product committee

new product committee

Definition:
A committee established usually but not always on an ad hoc basis to evaluate specific product development proposals. Members with relevant expertise will be drawn from the various functional areas of the firm and their brief will usually be to reach conclusions on proposed courses of action and then ensure that action is coordinated and integrated between the departments involved. Such an arrangement may well be adequate for firms with small PRODUCT PORTFOLIOS operating in markets where change is slow and life cycles are prolonged. Where the rate of change is faster and/or the product line is bigger, then such a committee may be established on a standing basis. This arrangement may also suit a multidivisional firm where the top management requires advice on the comparative merits of proposals from divisions in radically different markets.

Cross-References:
[product portfolio]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].