net present value (NPV)
Definition:
The current value of an investment after discounting the future cash flows arising from the investment at an agreed rate (usually the best estimate of future inflation) over the life of an investment.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].