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Home→The Westburn Dictionary of Marketing→N→net effective distribution

net effective distribution

Definition:
A measure of the intensity of distribution achieved.

Cross-References:
[market coverage]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].