net cover
Definition:
A quantified measure of how well a MEDIA VEHICLE can reach a particular audience.
Cross-References:
[coverage]
[media vehicle]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].