Westburn Publishing

need hierarchy

Definition:
Preference order in which innate NEEDS are satisfied.

Cross-References:
[motivation] [need]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton], [1998].