national press
Definition:
Collective description of newspapers and magazines that circulate nationwide, rather than only in one part of a country, e.g. The Financial Times, News-week, Der Spiegel, Le Figaro. The implied contrast is with the LOCAL PRESS and REGIONAL PRESS.
Cross-References:
[regional press]
[local press]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].