marketing information systems
Definition:
The systematic organization of all marketing data required by a business organization to provide a reliable, illuminating and timely flow of information to marketing and general management.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].