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Home→The Westburn Dictionary of Marketing→M→marketing information system subsystems

marketing information system subsystems

Definition:
The individual subunits or modules that make up the MkIS. In a well developed, sophisticated system, there are eight modules: sales, forecasting, PRODUCT planning, MARKET RESEARCH, distribution, pricing, promotion and NEW PRODUCT DEVELOPMENT. Data flows freely between the subsystems and externally to the Production Information System, Financial Information System etc. which collectively make up the Management Information System (MIS).

Cross-References:
[product] [new product development (NPD)] [marketing research]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kenneth R. Deans], [1998].