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Home→The Westburn Dictionary of Marketing→M→marketing flows

marketing flows

Definition:
Activities which must be undertaken within the marketing channel to result in the transfer of ownership. Definitions of the activities vary but may include negotiation, ordering, financing, information, service, and security flows.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].