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Home→The Westburn Dictionary of Marketing→M→marketing channels

marketing channels

Definition:
The sets of firms who have cooperated in the production, marketing, wholesaling, physical distribution and retailing of the product or service of a particular producer, in order to place the product in the possession of the end user.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].