• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→M→marketing budget

marketing budget

Definition:
A term generally applied to that sum of expenditure agreed to be spent on sales promotion, advertising, trade promotions/discounts, consumer promotions and allied expenditures. A term which normally excludes the cost of running the salesforce and often (but not always) excludes the cost of market research.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].