market test
Definition:
Offering a (new) product for sale on a limited basis within a sub-market believed to be representative of the intended market using, insofar as possible the same marketing mix as to be used in the whole market.
Cross-References:
[test marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].