market termination stage
Definition:
A stage of a product's life cycle (also known as the decline stage), characterized by declining sales and profits and resulting in the product's withdrawal from the market.
Cross-References:
[product life cycle (PLC) concept]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [George Avlonitis], [1998].