market share
Definition:
The ratio of a company's sales of a product (either the number of units sold or the value of sales) during a period in a specified market to the total sales (industry sales) of that type of product during the same period in that market.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [George Avlonitis], [1998].