market profile
Definition:
The description of a market in terms of salient characteristics which must be taken into account when developing an effective MARKETING PLAN. Such a profile may be based upon any of the key MARKET SEGMENTATION variables but is usually a composite of demographic, behavioural and psychographic factors.
Cross-References:
[marketing plan]
[market segmentation]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].