market potential

Definition:
An estimate of effective demand, i.e. demand backed up by purchasing power, for a specific product or service during a defined period of time in the future. In common usage, the potential market for a product is considered to be synonymous with the total effective demand. See DEMAND.

Cross-References:
[demand, law of] [demand, theory of] [demand, cross elasticity] [demand, industry] [demand, latent] [demand schedule] [demand, short-run versus long-run] [demand, price elasticity of]

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