market positioning
Definition:
The development of a marketing strategy utilizing any or all of the elements of the MARKETING MIX which enables one to distinguish and occupy a niche or segment of the market in which one enjoys a competitive advantage over one's rivals.
Cross-References:
[marketing mix]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].