market opportunity index
Definition:
A rank ordering of market opportunities identified through market opportunity analysis in terms of the criteria considered most relevant to the firm in terms of its present and future strengths and weaknesses.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].