market measurement
Definition:
Usually applied to fundamental measurement of market volume, value, brand shares and the trends of all of these. Data for these may be collected from secondary sources, from special censuses or surveys, or from syndicated research such as CONSUMER PANELS. The definition of the market to be measured is often difficult, and depends on the marketing or corporate objectives involved.
Cross-References:
[consumer panel]
Links:
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].