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Home→The Westburn Dictionary of Marketing→M→market logistics

market logistics

Definition:
A view of the design of a LOGISTICS system which starts at the customer with package design and then structures carton design and handling equipment suited to each stage of the movement and storage process.

Cross-References:
[logistics]

Links:

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].