market leader
Definition:
A dominant firm which has the largest market share and which tends to set the terms for competition within the market particularly in terms of the marketing mix to be used.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].