market follower
Definition:
A firm which takes its lead from other more dominant firms in the market qv.MARKET LEADER.
Cross-References:
[market leader]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].