market development
Definition:
One of the four generic strategies identified in ANSOFF'S GROWTH VECTOR MATRIX it involves introducing present products into new geographical markets.
Cross-References:
[growth vector matrix]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].