market demand
Definition:
Strictly speaking the total demand for a good arrived at by adding together the individual demand of all potential consumers of the product. By aggregating the quantity demanded by all consumers at any given price one is able to construct a demand curve for the market as a whole.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].