market aggregation
Definition:
The use of an UNDIFFERENTIATED MARKETING STRATEGY which treats all the potential customers in exactly the same way.
Cross-References:
[undifferentiated marketing strategy]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].