• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→M→management information system (MIS)

management information system (MIS)

Definition:
Like the MARKETING INFORMATION SYSTEM a formal method for collecting all kinds of information relevant to the management of an organization and making it available to appropriate decision makers, The marketing information systems a subset of the larger management information system.

Cross-References:
[marketing information systems]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].